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Internet Advertising Services in Perry, GA
When you’re ready to be seen, online ads make it happen fast. We craft smart Facebook and Google campaigns that drive leads, boost sales, and keep your brand top of mind.
Drive More Business with Online Ads
Case Study: Our Online Ad Campaigns
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Why invest in Online Ads?
How We Help*
Online ads are digital billboards—only smarter. You can update, track, and optimize in real time. From Google search to Facebook leads to long-term brand campaigns, Heart City builds strategies that get attention and drive action.
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that actually results in leads?
NORTHERN LIGHTS REAL ESTATE: CASE STUDY
Brand Awareness
Northern Lights Real Estate partnered with us to increase their local visibility and community recognition through a targeted Facebook Brand Awareness campaign. Our goal was to put their name, story, and expertise in front of as many potential buyers and sellers as possible—building familiarity and trust before the next real estate decision arises.
By leveraging engaging visuals, clear messaging, and precise targeting in Middle Georgia, we ensured their ads reached the right people at the right time.
Internet Advertising Goals
- Build brand recognition in Middle Georgia
- Increase reach to potential buyers, sellers, and investors
- Drive engagement with high-quality visuals and messaging
- Keep Northern Lights top-of-mind for real estate needs
How We Help With Online Ads
Campaign Strategy
Developed a brand awareness plan to maximize reach and recognition.
Audience Targeting
Focused on Middle Georgia homeowners, buyers, and sellers most likely to engage.
Visual Impact
Eye-catching graphics and photography that highlight their expertise and values.
Audience Targeting
Monitored reach, impressions, and cost efficiency for continual optimization.
The Results
This brand awareness campaign delivered exceptional exposure for Northern Lights Real Estate. In just two weeks, their ad reached 35,975 people and generated 46,333 impressions at a cost of just $3.69 per 1,000 people reached. This cost-effective reach ensures their brand is consistently seen by their ideal audience, helping them stay top-of-mind and build trust long before a buying or selling decision is made.
Insights Overview
- Reach: 35,975
- Impressions: 46,333
- Cost per Result: $3.69 per 1,000 people reached
- Campaign Type: Facebook Brand Awareness
Google Ads or Facebook Ads — Which Do I Need?
Short answer: it depends on your goals.
Below we explain the simplest way to choose — and how a smart mix often wins for established local businesses.
If your goal is fast, high-intent leads → Google Ads
For leads-based, emergency services (plumbing, HVAC, towing, commercial auto glass, locksmiths, etc.), Google is usually the right place. People use Google when they have a problem that needs an immediate fix — they’re searching for the service right now and are ready to act. That search intent makes Google Search campaigns the most efficient way to capture real-time demand.
Quick tactical notes
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Use Search campaigns with strong, local keywords and call extensions.
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Consider call-only or click-to-call ads for mobile users who want help immediately.
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Use location targeting and ad scheduling so you’re visible when people need you most.
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Track phone calls and conversions so you know which keywords and ads actually create customers.
If you sell quality-of-life or visual projects → Facebook Ads
For home-focused, luxury, or lifestyle projects (new decks, patios, outdoor rooms, kitchen remodels), Facebook and Instagram excel — especially when great visuals drive interest. These platforms are excellent for showing finished projects, telling the owner’s story, and building desire before someone ever searches for your name.
Where Facebook shines
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Brand awareness and local familiarity — in our opinion, Facebook is the best quality avenue for local brand campaigns.
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Visual creative (photos, video before/after, carousel) to inspire prospects.
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Lead ads and Messenger/Instagram DMs for easy contact capture.
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Audience targeting: custom audiences, lookalikes, and interest/behaviour targeting for local homeowners.
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Retargeting: show project photos to people who visited your site or engaged with your feed.
The best long-term approach: a managed mix of both
For mature local businesses, it’s rarely a one-or-the-other decision. A healthy combination of Google (for intent-driven leads) and Facebook (for awareness, consideration, and visual inspiration) is usually more than worthwhile — if both are managed well and given regular attention.
How the mix works
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Google captures customers who are searching now.
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Facebook warms up local audiences, lowers cost-per-contact over time, and keeps your name top-of-mind.
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Retargeting across platforms turns Facebook browsers into Google searchers (and vice versa).
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Use consistent tracking and reporting so you can measure cost-per-lead, lead quality, and ROI — then shift budget to what’s working.
A few practical next steps
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If you run an emergency service: start with Google Search + call tracking and a modest Facebook presence for reputation and social proof.
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If you sell visually driven home services: invest in Facebook/Instagram creative and lead ads, and layer in Google for high-intent searches (e.g., “deck builder near me”).
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For established businesses: run both, test creative and audiences, and review performance weekly/monthly.
Why this matters for Heart City Marketing clients
Heart City Marketing works across PPC on Google and Facebook and focuses on local businesses — we pair practical campaign setup with regular management and reporting so you can see real results. Our brand voice is informed, empowering, assertive, and approachable, and our goal is to give you clear, usable guidance that grows your business.
