Heart City Marketing
For Scranton
For local businesses.

Facebook and Instagram Ads for Scranton, PA

Facebook and Instagram Ads for Scranton, PA
Give the offer a clear next step.

A quick hello from Steven.Our approach to growing your business · 49 sec
The Heart City Marketing team together Good people.
All in on your business.

Promote a Scranton offer with the right place, date and response path. Heart City Marketing builds Facebook and Instagram creative around confirmed participation or your business’s own services.

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Get more leads for your local business

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Tell us about your business, audience and next campaign. Let's find the message that deserves their attention.

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Or book directly on our calendar. Prefer a phone call? (478) 309-2117 ↗

Scranton Meta Ads

Build event creative around the right night and offer.

First Friday Scranton offers a recurring Downtown calendar and a current event map. A participating business can use those details for a real offer, while another business should promote its own service without claiming an event connection.

What we recommend for your business

Confirm the event fit

Check the current map and the business's participation before naming First Friday in an ad.

Sources: Frequently Asked Questions

Our recommendations draw on the research below and your business’s goals.

Give each event its own destination.

The date, map listing and participating business should agree.

Downtown Scranton

A central Scranton neighborhood with arts, dining and monthly First Friday destinations.

For your marketing: For a confirmed Downtown participant, link to current event details or the business’s offer.

Plan social creative around a confirmed offer, date and destination.
Research sources & dates

Researched 2026-10-29. Statistics and findings retain their stated geographic scope and source context.

Scranton city, Pennsylvania
The City of Scranton municipality in Lackawanna County; OMB lists Scranton as a principal city of the Scranton--Wilkes-Barre MSA.
First Friday Scranton lists a monthly Downtown event and publishes an event map.
Frequently Asked Questions · First Friday FAQ, schedule and event map

Marketing recommendations are Heart City Marketing’s interpretation of the cited context.

Great businesses.
People we’re proud to work with.

Rainman IrrigationComfort Air Cooling and HeatingAll American ConcreteGWM Commercial Auto GlassDinosaur Roofing and RepairBell RestorationAtlanta Energy SpecialistsMcRee LawGuardian Drone SolutionsNorthern Lights Real Estate

100+Businesses have worked with Heart City Marketing in 2026.

No contracts. Period.

We do not lock you into six- or twelve-month agreements. Stay because the work is valuable.

Talk directly with our owners.

Get clear answers from the people responsible for your strategy and results.

Clear reporting. Real numbers.

See your rankings, traffic, calls, leads and ad performance in plain language.

SEO and paid advertising case studies

SEO and paid ads.
Results you can see.

Recognition, consideration and inquiries each ask something different of an ad. Explore our client work to see the business story, creative choices and purpose behind the campaign.

Facebook & Instagram advertising / Dinosaur Roofing

From brand-new business
to $10k+ monthly profit.

We created and managed Meta advertising for Dinosaur Roofing, supported by the website and brand we built for its launch. We refined the path from an ad to an inquiry, including forms, calls to action and the mobile experience.

Facebook & Instagram AdsWebsiteGoogle Ads
Inside the project

Brand development began in January 2026. The website followed, and Google and Facebook campaigns were live by March 2. The team then refined forms, buttons, and the mobile experience. The team later shifted emphasis toward Meta and tested a more focused Google campaign.

The profit milestone is reported by Heart City Marketing’s owner. It has not been independently verified against client financial records and is not a forecast for other businesses.

Paid ads. A new business. Real momentum.$10k+monthly profit within six months

From a brand-new business.
Outcome reported by Heart City Marketing’s owner.

Ads→Inquiries→Business growth

More businesses we’ve helped.

Selected work relevant to this service.

Dinosaur RoofingFrom a new business to $10k+ monthly profit in six months.See the story ↗

Meta ads · Google Ads · Website · Brand

Dinosaur Roofing: a strong start.

We built Dinosaur’s brand and website, then launched Google and Meta advertising to put the new roofing business in front of homeowners. We continued refining the ads, inquiry forms and mobile experience as the business grew.

$10k+monthly profit within six months

Outcome reported by Heart City Marketing’s owner. Not an independently verified causal estimate or a forecast.

Let’s talk about your business ↗

Selected Heart City Marketing client work across other markets—not represented as Scranton clients. Results reflect the stated periods and definitions; your starting point and outcomes will differ.

One team. The right moving parts.

Facebook and Instagram advertising
for Scranton businesses.

First Friday Scranton provides a recurring Downtown calendar and a current map. That can help a participating business make a timely offer, but the ad must reflect its actual role, hours and available product.

01

Use the right local moment.

Show a confirmed First Friday offer or a regular business service without confusing the two.

Explore Meta Ads
02

Give the offer a destination.

Make date, location, availability and the response action agree with the creative.

Explore Web Design
03

Keep the business easy to verify.

Use accurate Scranton details and relevant service pages beyond the campaign.

Explore SEO
04

Separate search from discovery.

Use Google Ads for active service searches and social for the specific offer.

Explore Google Ads

What our Scranton Meta advertising includes

Facebook and Instagram campaigns built to earn attention.

A strong social campaign needs more than a boosted post. We connect the audience, creative, offer and response path around a specific business goal.

Audience and campaign strategy

Define who the campaign should reach, where they live and what you want them to do. Choose an objective that matches the real business goal.

Facebook and Instagram advertising

Build coordinated campaigns for the placements that fit your audience and creative. Keep the message recognizable from the feed to the landing page.

Lead generation campaigns

Use website forms, calls, messages or native lead forms when they fit the offer. Make the response path simple and realistic for your team to manage.

Ad creative and copy

Turn real projects, people and customer problems into ads that look like your business. Write direct copy with a reason to stop, care and respond.

Retargeting and follow-up audiences

Reconnect with people who already visited key pages or engaged with the business, where platform rules and available audience size make that useful.

Creative testing and campaign reporting

Compare meaningful creative and message variations, watch lead costs and quality, and refresh campaigns before attention fades.

The work, the fit and the tradeoffs

Give people a reason to stop, care and respond.

Build demand with a clear offer

Facebook and Instagram ads reach people while they browse; they are not the same as a customer actively searching Google for a service. Creative, useful examples of your work and a clear offer need to earn attention.

Choose a relevant audience and geography

We build campaigns around the customers and areas you can serve, using the targeting options available for the campaign. Platform rules and restricted categories can limit audience selection. An institution nearby is not evidence that we can target its employees or know who they are.

Choose the right inquiry path

An in-platform lead form can reduce friction; a website destination gives customers more room to evaluate the service. We weigh that tradeoff with qualification needs and how quickly your team can respond.

Test creative and review the conversations

We test messages and creative, then review inquiry quality alongside campaign costs. A cheap form submission is not necessarily a qualified customer. Paid Meta campaign management is distinct from an ongoing organic social posting service.

What makes a useful ad creative brief?

Start with the service, customer problem, offer and real examples you have permission to show. Approved photos, stories and clear limitations make stronger material than unsupported claims.

What happens after someone submits a lead?

Your response process matters. Before launch, agree who receives inquiries, what qualifies a good lead and how follow-up outcomes will inform the campaign.

Compare demand generation with reaching people already searching. Explore Google Ads ↗

Four Heart City Marketing team members together at a business eventReal people.
In your corner.

Meet Heart City Marketing

Your small-business marketing team.
Good people. Clear answers.

We’re a Georgia-based marketing team built around real relationships. For your Scranton business, that means a remote partnership with people who get to know what you do, who you serve, and what growth needs to look like.

Strategy, design, search, and advertising belong in the same conversation. So do the questions that matter to you: what’s working, what needs attention, and what happens next.

Meet your next marketing team

Our process

A clear plan.
Practical work. Measurable progress.

Get a free assessment
  1. 01

    Find the story and the goal.

    Choose who you want to reach and what you want them to understand or do. Gather the real people, projects, photos and details that can make the offer believable.

  2. 02

    Build the creative and the journey.

    Develop the message and visuals for Facebook and Instagram. Connect the ad to an appropriate contact route or landing page, and agree on how the campaign will be evaluated.

  3. 03

    Learn, refresh and refine.

    Review audience response and campaign activity alongside your feedback. Improve the message, creative or destination so the next round reflects what you've learned.

Good questions. Straight answers.

Facebook and Instagram ads
questions, answered.

Something else on your mind?
That’s what the conversation is for.

Ask us
Can any Downtown business call itself a First Friday participant?

No. We check the current organizer map and the business’s own participation before naming the event. A business outside the event can promote its own offer without implying a connection.

How should an event promotion be timed?

Use the current Scranton event date and the business’s actual hours or availability. The ad should stop when the offer ends. Wilkes-Barre’s Third Friday is a different calendar.

How will we know if the campaign helped?

Agree on the action the business can fulfill, then review suitable bookings, visits or inquiries with spend and follow-up. We change creative or coverage based on those results, not event attendance assumptions.

All Pennsylvania markets · Facebook & Instagram Ads by location

Scranton, let’s build something good.

Give your Scranton offer the right moment.

Share the product, participation and customer action you want to promote. We’ll plan the campaign with you.

Let’s make a plan
Let’s talk about your business